Commercial & Sales Director | Hospitality Executive | AI Strategist
Amman, Jordan · International Portfolio Coverage
“Turning Data Into Revenue — and Guests Into Loyalists.”
Currently leading commercial strategy as Director of Sales & Marketing at Geneva Hotel, Amman, and actively seeking my next challenge as a Commercial Director. With 15+ years driving top-line revenue across luxury hospitality, global OTA ecosystems, and AI-powered automation — I don't just fill a seat at the table. I build the strategy that fills every room.
Expert in bridging high-level luxury hospitality sales with modern data-driven automation, holding a comprehensive technical stack of 10 professional certifications in advanced programming and Artificial Intelligence from Google, Meta, and Microsoft.
Proven capability in navigating complex global OTA ecosystems, executing data-driven dynamic pricing models, and managing high-value corporate accounts across the Middle East and European travel hubs. Extensive international exhibition and market representation experience spanning 10+ European cities including Paris, Frankfurt, Madrid, Geneva, and Rome — alongside deep GCC market execution across Kuwait, Bahrain, Riyadh, and Abu Dhabi.
Delivered and shared multi-market commercial projects across both European and GCC corridors, positioning hospitality portfolios for cross-regional revenue growth and strategic partnership development.
15+ years managing premium hotel portfolios, driving occupancy and revenue across the Middle East's most competitive markets.
Advanced channel management for Expedia Group and Booking.com with algorithmic yield optimization and API integration.
10 elite certifications from Google, Meta & Microsoft, applying data science and AI to commercial hospitality strategy.
Exhibition and project representation across 10+ European cities — Paris, Frankfurt, Madrid, Geneva, Rome & more — plus GCC markets: Kuwait, Bahrain, Riyadh & Abu Dhabi.
Advanced management of the world's leading online travel platforms
From the world's three leading technology companies










Geneva Hotel · Amman, Jordan
Geneva Hotel · Amman, Jordan
Geneva Hotel · Amman, Jordan
Ayass Hotel · Amman, Jordan
HOME MARKET GEN. TR. LLC · Sharjah, UAE
Three flagship episodes at the intersection of AI and luxury hospitality — coming soon
Establishes the position as a leader at the intersection of luxury hospitality and algorithmic intelligence — exploring the business case for AI-driven sales frameworks and commercial strategy.
A premium deep-dive into how AI chatbots and automation tools are modernizing the guest experience and transforming back-office operations at scale across hospitality brands.
A real-world case study on converting raw data collection into measurable revenue performance — featuring the operational transformation story at Geneva Hotel, Amman.
An elite academic foundation from a globally recognized institution affiliated with the Jumeirah Group — one of the world's most prestigious luxury hospitality brands.
The Emirates Academy of Hospitality Management
I'm currently excelling as Director of Sales & Marketing at Geneva Hotel — and I'm confidently open to the right Commercial Director opportunity that matches my ambitions. Whether you're a hospitality group, an investment-backed hotel brand, or a regional leader looking for someone who turns strategy into revenue — let's have a conversation.
Currently Available
Open to executive roles, consulting & global partnerships